The Importance of Selling

I never thought that it would get to this.

No, I never thought that I would be propelled to write a post about the importance of selling.

After all, it’s pretty obvious, right? If you’re in business, if you have a trade or a profession you must try to win new customers and retain and grow your existing ones.

Simple.  You…sell.

Fact: you shouldn’t develop a groovy new logo, create a brochure, procure some promotional items or dive deep into social media without thinking about your ultimate goal, the acquisition of new business.

And regardless of whether you have a transactional type of business or one that is very consultative, the desired end result is the same: increased business.

So before you march into the land of marketing make certain that you have:

• Established a well-oiled sales process
• Created your follow-up and touch point management program (for long-term ROI on the marketing initiatives)
• Fine-tuned your sales strategies and techniques

Marketing is great but it’s not a stand-alone. It must be tightly integrated with your salesefforts and if it isn’t, all of your marketing efforts will simply cost you time, money and momentum.