Don’t get me wrong. I like following up and staying on the grid as much as the next guy—um—salesperson, and maybe even just a bit more since I train the concept of “touch point management” as part of my sales training programs.
But really, enough is enough.
Remember back when everyday you seemed to get an AOL disk and you started to think that the whole thing was sort of silly. Maybe you even used those disks as coasters or made an art project out of them. Their value and what they stood for was certainly devalued and their daily appearance in the mail became sort of a joke.
Well, I’m starting to get the same feeling with Send Out Cards. Okay, I know it’s supposed to help you to stay in touch in a “personal” sort of way. But really, is it personal? I mean given the digitized signature and the Send Out Cards logo on the back. Do I feel special when I get one (or actually 3-5 per day). Nope, not really.
Now before you get angry with me—-I think when used appropriately the concept can work. And yes, I do know that some folks are not overdoing it and the sentiment included inside makes sense. (Thank you for those cards—I especially like the ones with my/our pics!)
But in the last few weeks I’ve gotten Send Out Cards from folks I don’t know; their message seems canned and the whole idea of building a relationship and/or staying on the grid, has gone the way of their automated touchpoint.
I don’t use Send Out Cards and yet I know that part of my personal brand is that I am “high touch, low pressure”. Maybe Send Out Cards would be able to minimize the time and energy that I spend on staying on the grid, but I don’t know, it just feels wrong to me.
And truly I mean no harm here. I appreciate the cards that I get from the folks that I DO know. It’s the “strangers” sending cards reeking with cliches that are starting to get on my nerves.
It seems that “personal” has been depersonalized.
